It’s all about timing: when do your audience want to hear from you?

It’s all about timing: when do your audience want to hear from you?

Your friend calls during that movie you’ve been saving – and you’re hit with a dilemma.

Do I pick up?   

But we’re just getting to the good bit.   

But we’ve also not caught up in a few weeks.    

Maybe they’ll call back? Will they be mad?

Continue reading “It’s all about timing: when do your audience want to hear from you?”

6 Essentials For A Successful Brand Partnership

Some brand partnerships land so perfectly we’re still talking about them years later, like Yeezy and Adidas. Others don’t even make it off the start line, or when they do, they land somewhere short of complete failure. Remember Forever21 sending Atkins bars to a teenage audience? 

See, partnerships are about more than the idea, the perfectly matched product set, or the clever seasonal offer. Taking the time to holistically evaluate whether the brand partnership will work is a widely underrated part of a brand partnership strategy.

Continue reading “6 Essentials For A Successful Brand Partnership”

How to upgrade from post-purchase leaflets for 2022

Brand to brand partnerships are everywhere in 2021. And while physical sampling and inserts have their place, eCommerce brands have (thankfully) become more sophisticated. 

Affiliate links and co-branded online product drops increase awareness and skyrocket relevancy in the customer market, all with the added bonus of that sweet, sweet, trackable ROI.

Continue reading “How to upgrade from post-purchase leaflets for 2022”

How to choose what discount to give during your next sale

“What twist can we use for this campaign? What will be the killer message or hook? We need something original. Something thumb-stopping!”

“Er, how about 10% off?”

“Great, Scott, you’ve cracked it! 10% off. Outstanding.”

While we joke, this discount pricing ‘strategy’ is all too common in marketing. 

Continue reading “How to choose what discount to give during your next sale”

What is Partner Marketing and Why Does It Deliver Great Value

Partner Marketing is potentially the lucrative channel that you are unknowingly missing.

In the ever-changing and very competitive e-commerce market, it’s getting harder and harder to promote a product and drive traffic to a site with the purpose to increase sales.

Having a varied channel mix becomes crucial for the growth of every business. After that, refining and optimising it becomes the perfect way to have a well-performing acquisition strategy.

Continue reading “What is Partner Marketing and Why Does It Deliver Great Value”

How To Grow Your Email List Before Black Friday

Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers?

The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged audience.

A robust email list is crucial to BFCM success. Let’s dive into how we can grow yours right now.

Continue reading “How To Grow Your Email List Before Black Friday”

How To CRUSH Your Cart Abandon Issue

Abandon Cart emails. You know they’re essential for your business (right? right).

The average shopping abandon rate is a whopping 88%, and Abandon Cart email flows can earn back 3-14% of those lost sales (which can add up ).

The possibilities are endless, and yet many Abandon Cart emails have some version of the same message:

“Hey stranger, you left something in your cart. Come back and buy it. Please?”

Continue reading “How To CRUSH Your Cart Abandon Issue”

SMS – Old Or Gold At Generating Sales?

You’re probably thinking – who sends a text these days, right? Believe it or not, in the US, in 2019, over 2.1 trillion SMS messages were sent. This is down from 2.3 trillion in 2011 but does not represent a substantial downturn.

SMS still holds substantial value for eCommerce businesses – SMS marketing can be used for various purposes, including promotions, important announcements, order details, and even collecting feedback.

Below are a few ways you can use SMS to your benefit.

Continue reading “SMS – Old Or Gold At Generating Sales?”

Improve Your E-mail CTR With These Quick Tips

In another move that will give marketers headaches and sleepless nights, Apple eliminates e-mail pixel tracking for its users.

With the ability to see open rates disappear, marketers need to instead track click-through rates and drive users to take action.

So, let’s get to it.

Continue reading “Improve Your E-mail CTR With These Quick Tips”