10 common mistakes that stop customers from converting

A respectable conversion rate can vary from 1% to 4.4%, depending on the region and traffic source you’re looking at. 

Upping your eCommerce conversion rate is one of the most cost-efficient ways to boost your revenue as it makes the most of a primed and interested audience.

In this article, I’ll admit ‘mistake’ is a bit of a harsh word. But, in reality, when it comes to e-commerce websites, we have to prioritise limited resources to achieve the best return on investment.

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How to grow your affiliate marketing strategy

Congratulations! If you’re reading this, I have reason to believe your affiliate marketing strategy is already paying off. Now you’re ready to showcase your skills by learning how to grow your affiliate marketing as a core revenue-driving channel.

It can be daunting to scale something that’s already working – as the old saying goes, “If it ain’t broke, don’t fix it”. But failing to scale your marketing doesn’t halt progress; it’s actually one of the three biggest business killers, according to The Growth Institute.

By following a few simple steps, you’ll learn to successfully increase affiliate sales and grow partner affiliate marketing schemes. And importantly, how to confidently experiment with your strategy to turn those dashboards greener than they’ve ever been before.

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The customer acquisition checklist: Audit your eCommerce funnel

Acquiring new customers is more of a science than you might think.

Most marketers will be familiar with the ‘Marketing Funnel’ for new customer acquisition. 

There are tons to choose between Hubspot’s Flywheel, Smart Insights RACE funnel, or the classic AIDA model.

So, we wanted to give you a checklist that works across any customer acquisition funnel in any eCommerce business.

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5 Top Converting Tools for 2022

From A/B button tests to killer subject lines, a lot goes into attracting and converting customers. But taking a step beyond the landing page with purpose-built software can turn positive revenue into positively-smashing-it revenue.

So… what’s on offer?

From discount generators to product bundles, there’s an entire universe of funnel-building, CRO and ‘buy now’ software at your fingertips. 

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The three powers of January Tribal marketing

We’ve all caught up with a friend in January for them to proudly declare, “Oh, I’m doing Dry January”, with an essence of papaya kombucha in hand. 

It’s a badge of honour. A battle cry of sorts for the self-improvement optimistic believers in the power of the new year.

The exact same can be said for Veganuary. Small talk about your homemade lunches is overtaken by “I had vegan smashed chickpeas with an avocado glaze” after lunch zoom meeting. Met by eye rolls as the rest of you gave up cooking our lunches a week into the second lockdown.

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The Biggest Affiliate Marketing Trends in 2022

Affiliates are the home-brewed ales of the marketing world – Growing as much in sophistication as they do popularity each year. 

Thanks to it being a low-barrier-to-entry and scalable channel, the future of affiliate marketing is racing ahead. After some experimental spending, brands can forecast budgets on growth and scale in reliable increments. Just like Christmas presents, affiliate channels tell you loud and clear just how much they love you.

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Affiliates make up 16% of online sales: It’s never too late to get started

What is affiliate marketing? Affiliate marketing is where one party promotes or sells a product for a brand in return for a one-off or performance-related fee.  It’s also known as a subset of partner marketing.

But is affiliate marketing worth it?

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Black Friday & Cyber Monday 2021: What trends did we see in fashion?

Fashion is one of the biggest uptakers of Black Friday. And it makes sense, it’s a competitive industry filled with impulse purchases. 

As an added bonus, Black Friday fell just four shopping weekends before Christmas this year. Being so close together, the main shopping period of Q4 is condensed and increases the likelihood of people taking part in the sales.

However, we’ve seen smaller offers over a longer time frame emerge as a common trend over the last few years. And many eagle-eyed deal hunters are finding Black Friday deals aren’t what they always seem. In fact, Which found 99.5% of Black Friday deals offer products at a more expensive rate or the same price at other times of the year. That figure is a shock – but it was only based on an audit of 200 products from major brands, so hopefully, there are still some good guys out there.

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It’s all about timing: when do your audience want to hear from you?

It’s all about timing: when do your audience want to hear from you?

Your friend calls during that movie you’ve been saving – and you’re hit with a dilemma.

Do I pick up?   

But we’re just getting to the good bit.   

But we’ve also not caught up in a few weeks.    

Maybe they’ll call back? Will they be mad?

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6 Essentials For A Successful Brand Partnership

Some brand partnerships land so perfectly we’re still talking about them years later, like Yeezy and Adidas. Others don’t even make it off the start line, or when they do, they land somewhere short of complete failure. Remember Forever21 sending Atkins bars to a teenage audience? 

See, partnerships are about more than the idea, the perfectly matched product set, or the clever seasonal offer. Taking the time to holistically evaluate whether the brand partnership will work is a widely underrated part of a brand partnership strategy.

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How to upgrade from post-purchase leaflets for 2022

Brand to brand partnerships are everywhere in 2021. And while physical sampling and inserts have their place, eCommerce brands have (thankfully) become more sophisticated. 

Affiliate links and co-branded online product drops increase awareness and skyrocket relevancy in the customer market, all with the added bonus of that sweet, sweet, trackable ROI.

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How to choose what discount to give during your next sale

“What twist can we use for this campaign? What will be the killer message or hook? We need something original. Something thumb-stopping!”

“Er, how about 10% off?”

“Great, Scott, you’ve cracked it! 10% off. Outstanding.”

While we joke, this discount pricing ‘strategy’ is all too common in marketing. 

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