Congratulations! If you’re reading this, I have reason to believe your affiliate marketing strategy is already paying off. Now you’re ready to showcase your skills by learning how to grow your affiliate marketing as a core revenue-driving channel.
It can be daunting to scale something that’s already working – as the old saying goes, “If it ain’t broke, don’t fix it”. But failing to scale your marketing doesn’t halt progress; it’s actually one of the three biggest business killers, according to The Growth Institute.
By following a few simple steps, you’ll learn to successfully increase affiliate sales and grow partner affiliate marketing schemes. And importantly, how to confidently experiment with your strategy to turn those dashboards greener than they’ve ever been before.
From A/B button tests to killer subject lines, a lot goes into attracting and converting customers. But taking a step beyond the landing page with purpose-built software can turn positive revenue into positively-smashing-it revenue.
So… what’s on offer?
From discount generators to product bundles, there’s an entire universe of funnel-building, CRO and ‘buy now’ software at your fingertips.
We’ve all caught up with a friend in January for them to proudly declare, “Oh, I’m doing Dry January”, with an essence of papaya kombucha in hand.
It’s a badge of honour. A battle cry of sorts for the self-improvement optimistic believers in the power of the new year.
The exact same can be said for Veganuary. Small talk about your homemade lunches is overtaken by “I had vegan smashed chickpeas with an avocado glaze” after lunch zoom meeting. Met by eye rolls as the rest of you gave up cooking our lunches a week into the second lockdown.
Affiliates are the home-brewed ales of the marketing world – Growing as much in sophistication as they do popularity each year.
Thanks to it being a low-barrier-to-entry and scalable channel, the future of affiliate marketing is racing ahead. After some experimental spending, brands can forecast budgets on growth and scale in reliable increments. Just like Christmas presents, affiliate channels tell you loud and clear just how much they love you.
What is affiliate marketing? Affiliate marketing is where one party promotes or sells a product for a brand in return for a one-off or performance-related fee. It’s also known as a subset of partner marketing.
Fashion is one of the biggest uptakers of Black Friday. And it makes sense, it’s a competitive industry filled with impulse purchases.
As an added bonus, Black Friday fell just four shopping weekends before Christmas this year. Being so close together, the main shopping period of Q4 is condensed and increases the likelihood of people taking part in the sales.
Some brand partnerships land so perfectly we’re still talking about them years later, like Yeezy and Adidas. Others don’t even make it off the start line, or when they do, they land somewhere short of complete failure. Remember Forever21 sending Atkins bars to a teenage audience?
See, partnerships are about more than the idea, the perfectly matched product set, or the clever seasonal offer. Taking the time to holistically evaluate whether the brand partnership will work is a widely underrated part of a brand partnership strategy.