FAQ: Avoiding Competing Brands On Tyviso

You’ve spent years acquiring loyal customers as a business, so you don’t want to give them to your competitors.

At Tyviso, we have automatic and manual ways to ensure that this doesn’t happen. Instead, you only recommend your customers to non-competing brands and vice versa.

For the purposes of this illustration, I’ll use Adidas & Nike. Sportswear goliaths who absolutely wouldn’t want to give their customers to one another.

Scenario 1: Adidas & Nike both run Tyviso

When we upload advertisers, we use a three-tier category system, for example:

L1: Retail
L2: Sportswear
L3: Athleisure

Given that Nike & Adidas are both in this taxonomy and direct competitors, they would be automatically blocked from each other, easy as that.

Scenario 2: John Lewis sells Adidas clothing.

In this scenario, John lewis is not a direct competitor of Adidas. However, given that it is a reseller, to some, it could be argued they are a competitor; to others, it may not. It depends entirely from brand to brand.

As the brands would be in different categories, we would refer the case to John Lewis and Adidas directly.

If either brand says no, the shoppers cannot be recommended to John Lewis by Adidas and vice versa.

Sharing Your Direct Competitors

We will collect a list of your direct competitors during the setup process. This will be stored and kept as a reference point moving forward.

Can I choose who I show against?

No. The reason for this is twofold:

  1. Scale. Given that only non-competing brands can be recommended to you, it is not necessary to pick and choose.
  2. Human behaviour is random. Just because a shop is not similar to yours does not mean they don’t want to buy from you.

For example, think of when you’ve bought something unhealthy after working out. Absolutely illogical, but entirely reasonable if you have a desire for it 🙂

All partners before joining Tyviso are fully vetted to ensure brand safety and quality.

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Thanks for reading! If you have any questions, please reach out to your account rep.

Published by Adrian Vella

He is the co-founder of Tyviso and COO. With 10 years experience in digital advertising, Adrian honed his skills primarily at online behemoth Yahoo!. Working across a range of specialties including, Search, Display and Native he twice received a CEO commendation and industry rising star at the IPA Media Owners awards. After Yahoo he gained further experience in Director level roles in Lead Generation, Affiliates and Influencer marketing, sitting on the industry steering group for the last. Adrian's goal is to enable all e-commerce brands to achieve risk free sales at a fixed cost.

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