Create memorable order confirmation emails with secret rewards

Learn 3 ways to feature your rewards programme on your order confirmation email to drive repeat purchases. Rewards & confirmation email summary: – Confirmation emails have the highest open rate of any customer email yet rarely feature marketing content– Brands can feature rewards on confirmation emails to elicit action without pressuring shoppers into a second …

Rocket your loyalty scheme conversions with these quick CRO & UX tips

Learn the secrets of optimising customer touchpoints for a greater impact on your loyalty scheme conversion rate. Loyalty scheme CRO takeaways: – Over-featuring your loyalty scheme can be better than under-promoting it, but it’s still easy to go overboard.– Before you promote your loyalty scheme, you must make it: Obvious, clear, attractive, and easy.– To …

How to give customers killer rewards on their birthday

Learn why giving your customers rewards during key life events is key to winning their loyalty. Quick takeaways for rewarding customers during life events: 1. Life events are more memorable because customers are experiencing more emotions.2. You can reward customers with discounts, gifts, or discounts to complimentary brands.3. Set up an automated date-triggered reward email …

How to skyrocket your rewards scheme with social media

A step-by-step guide to turning your lurking social media followers into reward programme devotees. Quick takeaways to drive reward sign-ups via social media: Engage your followers with a three-step strategy:1. Awareness – Use natural segues to reintroduce your reward scheme.2. Engagement – Share social proof and ask followers to vote on future rewards.3. Action – …

The Biggest Affiliate Marketing Trends in 2022

Affiliates are the home-brewed ales of the marketing world – Growing as much in sophistication as they do popularity each year.  Thanks to it being a low-barrier-to-entry and scalable channel, the future of affiliate marketing is racing ahead. After some experimental spending, brands can forecast budgets on growth and scale in reliable increments. Just like …