Loox, Stock photos are cool, but studies reveal that consumers are more likely to respond positively to images generated by other users. The reason behind this is that these photos are authentic, taken by ordinary day-to-day people.
Author Archives: Adrian Vella
How To Copy Amazon’s Best Secret – Upselling.
Take a moment to reflect on the fact that Amazon makes 30% of its money from products that its algorithm upsells. Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Watch, Learn and Improve With Hotjar
Test and learn is a crucial phrase in anything digital and e-commerce – very solemnly, is it beneficial to take a gung ho approach and make many wholesale changes at once. Instead, a hypothesis, careful deliberation and split testing is the best way to deliver measured incrementality to your store.
Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’
It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018). At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.