How To Grow Your Email List Before Black Friday

Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers? The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged …

Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’

It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018). At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.