Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers? The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged …
In another move that will give marketers headaches and sleepless nights, Apple eliminates e-mail pixel tracking for its users. With the ability to see open rates disappear, marketers need to instead track click-through rates and drive users to take action. So, let’s get to it.
Collecting Emails in 2021 Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.
It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018). At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.