The Biggest Affiliate Marketing Trends in 2022

Affiliates are the home-brewed ales of the marketing world – Growing as much in sophistication as they do popularity each year.  Thanks to it being a low-barrier-to-entry and scalable channel, the future of affiliate marketing is racing ahead. After some experimental spending, brands can forecast budgets on growth and scale in reliable increments. Just like …

How To Grow Your Email List Before Black Friday

Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers? The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged …

5 Methods Guaranteed To Improve Your Customer Retention

Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture. Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources …