Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’
It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018).
At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.
An email nurture flow is a specialised email campaign that uses on-site content to give value to potential customers. By using data from user activity, you can build a personalised email flow that helps build trust in your brand and advance those potential buyers towards making a purchase.
Additionally, for any user who has bought from you, you can use this methodology to make them repeat customers. How’s that for raising the profitability bar?
What is Klaviyo
Klaviyo is a powerful marketing platform that helps eCommerce store owners deliver a more personalised experience for their customers. Results speak for themselves – Klaviyo has helped brands worldwide make more than $3.7 billion in revenue in the last year alone.
Mainly known for its features around email and SMS, It has never been easier to create deeper, higher-value customer relationships, which is why an average of 67 brands move to Klaviyo every day.
This email app is loaded with features.
Here are the major features of Klaviyo:
Powerful pre-built integrations
Unlock the full potential of your e-commerce and marketing data with pre-built integrations for over 100 tools, like Facebook, ShipStation, and Smile.
Free and flexible account options
Get access to the entire Klaviyo platform for free forever. Like what you see and have more than 250 contacts? Upgrade to flexible month-to-month pricing based on your contact list size.
Pre-built forms, templates, and automations
Put your ideas into action in minutes with pre-built templates, signup forms and automation at your fingertips.
Personalization and targeting
Send targeted messages at the click of a button. Use unlimited data to personalise product recommendations and dynamic content with endless possibilities.
Automate your brand’s welcome series and abandoned cart messages (and more) in a matter of minutes. Start with Klaviyos library of pre-built automation, or build your own.
Grow your email list fast and collect more information about your customers by adding forms directly to your website. With A/B testing, you can optimise your form copy to drive the most significant impact.
Target customers with relevant messages based on how they’ve interacted with your brand in the past. Send tailored messages to drive first-time customer sales, build strong relationships with VIPs, and more.
Measure your results in dollars, not clicks or opens. Track what matters most to your business and understand how much money you’re earning with Klaviyo at a glance.
Reach customers via SMS marketing for as little as $5/mo. Collect consent through forms and at checkout with best-in-class SMS compliance management.
Attract more of your ideal customers by syncing data to build Lookalike Audiences for Facebook and Instagram ads.
Insights and guidance
Take your business to the next level with tips from the Klaviyo Community Forum and our best practice guides. Paid plans feature additional Product Expert support via email and chat.
Kicking off with Klaviyo is absolutely free if you have less than 250 email addresses in your database.
Fantastically, in free the version, you have the same level of power as an enterprise user, with the only exception being chat support.
Plans start at $20 for the paid-for version of Klaviyo. This gets you 500 marketing contacts, then the more email addresses you collect, the higher the cost is. By the time you have around 10k, this nets out to about $150 a month:
Klaviyos own calculator to work out your ROI is fantastic. Check it out to see how much revenue they estimate they could make you.
Why do you need an app like this?
Here are the benefits that you can get from your subscription:
- Personalised content – Klaviyos segmentation means that you can send highly relevant messages to all customers during their purchase journey
- Built from the ground up for e-Commerce – Klaviyo is the only e-mail platform designed from the ground up for online stores.
- Bonus Website Traffic – With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site.
- Cost effectiveness – email campaigns don’t take long to produce. If needed, you can produce an email in one day, which is much more cost-effective than the time it takes to produce a direct or print campaign.
- Providing more value to your audience – One of the main goals of any business is to provide value for your audience so they keep coming back. If you continuously provide value for your audience, more people will pay attention and you’ll produce a higher ROI.
- Owning your media and contact lists – Just think — if social media went away tomorrow, how many followers and customers would you lose?
- Cheap Sales – Even if you use a discount to incentivise subscribers to buy, the net cost will be net cheaper than acquiring them from Google or Facebook.
Klaviyo: Is it worth it?
Whilst there are many mail providers available, it’s very evident that Klavio is built from the ground up to be the best friend of any e-commerce store. Particularly for those looking to scale fast.
Its reporting features are excellent, and the pre-built templates make it very easy to get started and boost your bottom line.
When you become a large store with thousands and thousands of emails, the price slightly outweighs some of its rivals. This said it should be generating you so much revenue at that point that this is inconsequential, particularly alongside its long list of features.
Integrations are also critical to your marketing campaigns. They can do everything from tracking purchases from your eCommerce platform to publishing content on other platforms. Klaviyo has all the integration options necessary for a comprehensive email marketing campaign.
Want to learn more about SMS? Read our guide on it here.