Give Wheelio A Spin To Collect Emails On Shopify

Collecting Emails in 2021

Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.

Staggeringly and perhaps unbeknown to many retailers, the average ROI from Email Marketing is around $38 for every $1 spent. You read right, 3800%. Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor, 2019)

This begs the question, therefore, how do you get more emails? GDPR now dictates that you can’t buy them in (not that this methodology was particularly remarkable for quality anyhow). Still, gamification, particularly in the form of a spinning wheel, offers a high performing methodology of doing just that.

What is a Spin Wheel (& Why You Need One)

Discount wheel popups are opt-in forms that visitors can actively interact with. They click a button, spin a wheel, and win a prize – or not if you choose not to.

Collect emails with Wheelio

With a gamified wheel like this, you can:

  • Boost user engagement and interest on your site
  • Collect leads and grow your email subscriber base
  • Increase conversions, sales, and revenue
  • Promote high-value products and new launches

Which One Should I Use?

While alternatives are available, in the Tyviso brand community, Wheelio is the most commonly used plugin. With almost 100k installs, you can certainly imagine why this is the case.

The service claims to convert roughly around 9% of visitors into email subscribers on its website. After canvassing our partners, we can confirm that this is true. Indeed, some brands are seeing opt-ins even higher than this. From a psychology perspective, it’s easy to see why Wheelio should be a success. There is the promise of a reward for doing something fun and exciting anyway.

But, that’s not all – if you give away something such as a discount, there’s a chance you’ll get an email address and a sale. 

Often an overlooked part of Wheelio but critical to the e-commerce tech stack is their integrations with different partners. While Shopify was the only physical eCom platform they supported in the past, they’ve since set up to integrate with many other partners, including Klayvio, who we’ve extensively reviewed.

How much does it cost?

Good question. How much Wheelio costs depends on how much you use it. I.e. the more times the widget shows, the more you pay. It’s as simple as that.

In the past, Wheelio had a standard version and pro version, with one of the key differences being the availability of integrations. This has since been changed.

How do I set it up for success?

By default, Wheelio will operate on all pages of your website that a user enters. Whilst this will boost the volume (and therefore cost) of Wheelio, it may not be the most efficient way to run it.

Optimise collection of emails

When you first install Wheelio, consider installing it only on your homepage. Combined with Google Analytics, this will allow you to analyse a reasonable amount of traffic if it’s something you want to add to your whole site. At the same time, use the segmentation tag system to segment users by if they were on the home page, a product page or checkout, for example – this will further allow you to optimise down the line.

Measured upscaling here is vital. Take your time in setting up everything carefully and in great detail.

From an appearance perspective, there are two key considerations here. Firstly, always add your logo to the widget. It will give more validity to the widget and, therefore, interactions. Secondly, match the colour scheme to your website. If it looks too different, there is a fear it could look spammy.

Scarcity is one of the oldest tricks in the book when it comes to getting people to do something. By adding a countdown timer, you will further boost the likely spin rate. Trial different time periods to see what works best for your users.

On Desktop, be sure to add a delay of around 10 seconds – this will give users enough time to briefly scroll through your site before the wheel pops up. If it shows too quickly, you may put off users entirely.

On mobile, consider a longer timer in the region of 20 seconds. On mobile, the wheel takes over the whole screen and is, therefore, a very invasive experience. Giving extra time here will soften the blow a bit.

Don’t be stingy. Let the people have what they want and let them win on the wheel. At the same time, unless your margins dictate, make sure you offer at least a 10% discount. A double-figure discount will invoke a much higher response rate than a single figure discount. Use Wheelios dynamic coupon feature to make that particular discount seem more relevant to that user.

Finally, enable the integration between Wheelio and your chosen email provider so you can put those new leads into your email flow.


Wheelio is a highly effective and cost-efficient way to collect new email addresses, and we know first-hand that results can be better than the already high expectations set. Be sure to do as much as you can to ensure that Wheelio matches the look and feel of your website and that you take the time to set it up as granularly as possible.

The above setup should give you a great head start, but be sure to always test the optimum configurations specific to your audience and interaction areas on your site. At the end of the day, you want the roulette wheel to be a worthwhile gamble.

Published by Adrian Vella

He is the co-founder of Tyviso and COO. With 10 years experience in digital advertising, Adrian honed his skills primarily at online behemoth Yahoo!. Working across a range of specialties including, Search, Display and Native he twice received a CEO commendation and industry rising star at the IPA Media Owners awards. After Yahoo he gained further experience in Director level roles in Lead Generation, Affiliates and Influencer marketing, sitting on the industry steering group for the last. Adrian's goal is to enable all e-commerce brands to achieve risk free sales at a fixed cost.

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