A respectable conversion rate can vary from 1% to 4.4%, depending on the region and traffic source you’re looking at. Upping your eCommerce conversion rate is one of the most cost-efficient ways to boost your revenue as it makes the most of a primed and interested audience. In this article, I’ll admit ‘mistake’ is a …
Continue reading “10 common mistakes that stop customers from converting”
What is affiliate marketing? Affiliate marketing is where one party promotes or sells a product for a brand in return for a one-off or performance-related fee. It’s also known as a subset of partner marketing. But is affiliate marketing worth it?
“What twist can we use for this campaign? What will be the killer message or hook? We need something original. Something thumb-stopping!” “Er, how about 10% off?” “Great, Scott, you’ve cracked it! 10% off. Outstanding.” While we joke, this discount pricing ‘strategy’ is all too common in marketing.
Partner Marketing is potentially the lucrative channel that you are unknowingly missing. In the ever-changing and very competitive e-commerce market, it’s getting harder and harder to promote a product and drive traffic to a site with the purpose to increase sales. Having a varied channel mix becomes crucial for the growth of every business. After …
Continue reading “What is Partner Marketing and Why Does It Deliver Great Value”
You’re probably thinking – who sends a text these days, right? Believe it or not, in the US, in 2019, over 2.1 trillion SMS messages were sent. This is down from 2.3 trillion in 2011 but does not represent a substantial downturn. SMS still holds substantial value for eCommerce businesses – SMS marketing can be …
