We’ve all caught up with a friend in January for them to proudly declare, “Oh, I’m doing Dry January”, with an essence of papaya kombucha in hand. It’s a badge of honour. A battle cry of sorts for the self-improvement optimistic believers in the power of the new year. The exact same can be said …
Continue reading “The three powers of January Tribal marketing”
Partner Marketing is potentially the lucrative channel that you are unknowingly missing. In the ever-changing and very competitive e-commerce market, it’s getting harder and harder to promote a product and drive traffic to a site with the purpose to increase sales. Having a varied channel mix becomes crucial for the growth of every business. After …
Continue reading “What is Partner Marketing and Why Does It Deliver Great Value”
You’re probably thinking – who sends a text these days, right? Believe it or not, in the US, in 2019, over 2.1 trillion SMS messages were sent. This is down from 2.3 trillion in 2011 but does not represent a substantial downturn. SMS still holds substantial value for eCommerce businesses – SMS marketing can be …
The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and implement it into a business plan. After all, acquiring and converting new leads is critical for a full-funnel marketing campaign. The upper …
Continue reading “Upsell With Zipify And Watch Your Profits Multiply”
The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and how to implement it into a business plan. After all, acquiring and converting new leads is vital for a full-funnel marketing campaign. …
Continue reading “Optimize Your Landing Pages With Zipify Pages”
