Acquiring new customers is more of a science than you might think. Most marketers will be familiar with the ‘Marketing Funnel’ for new customer acquisition. There are tons to choose between Hubspot’s Flywheel, Smart Insights RACE funnel, or the classic AIDA model. So, we wanted to give you a checklist that works across any customer …
Continue reading “The customer acquisition checklist: Audit your eCommerce funnel”
It’s all about timing: when do your audience want to hear from you? Your friend calls during that movie you’ve been saving – and you’re hit with a dilemma. Do I pick up? But we’re just getting to the good bit. But we’ve also not caught up in a few weeks. Maybe they’ll call back? …
Continue reading “It’s all about timing: when do your audience want to hear from you?”
E-commerce brands feel pressure to keep up with Amazon and other retail giants’ significant Black Friday discounts every year. However, this can take a toll on your business’s profitability, especially if you’re a smaller brand working hard to grow. So what can you do?
Abandon Cart emails. You know they’re essential for your business (right? right). The average shopping abandon rate is a whopping 88%, and Abandon Cart email flows can earn back 3-14% of those lost sales (which can add up ). The possibilities are endless, and yet many Abandon Cart emails have some version of the same message: “Hey stranger, you …
Instagram has several features such as product tags and in-app checkout that are helping businesses increase their sales on the platform. Instagram checkout is an excellent example of ‘Instant Gratification’ that shoppers crave. Today, more than 130 million Instagram users tap on product tags.
