Tyviso

10 common mistakes that stop customers from converting

A respectable conversion rate can vary from 1% to 4.4%, depending on the region and traffic source you’re looking at.

Upping your eCommerce conversion rate is one of the most cost-efficient ways to boost your revenue as it makes the most of a primed and interested audience.

In this article, I’ll admit ‘mistake’ is a bit of a harsh word. But, in reality, when it comes to e-commerce websites, we have to prioritise limited resources to achieve the best return on investment.

How to grow your affiliate marketing strategy

Congratulations! If you’re reading this, I have reason to believe your affiliate marketing strategy is already paying off. Now you’re ready to showcase your skills by learning how to grow your affiliate marketing as a core revenue-driving channel.

It can be daunting to scale something that’s already working – as the old saying goes, “If it ain’t broke, don’t fix it”. But failing to scale your marketing doesn’t halt progress; it’s actually one of the three biggest business killers, according to The Growth Institute.

By following a few simple steps, you’ll learn to successfully increase affiliate sales and grow partner affiliate marketing schemes. And importantly, how to confidently experiment with your strategy to turn those dashboards greener than they’ve ever been before.

The customer acquisition checklist: Audit your eCommerce funnel

Acquiring new customers is more of a science than you might think.

Most marketers will be familiar with the ‘Marketing Funnel’ for new customer acquisition.

There are tons to choose between Hubspot’s Flywheel, Smart Insights RACE funnel, or the classic AIDA model.

So, we wanted to give you a checklist that works across any customer acquisition funnel in any eCommerce business.

The three powers of January Tribal marketing

We’ve all caught up with a friend in January for them to proudly declare, “Oh, I’m doing Dry January”, with an essence of papaya kombucha in hand.

It’s a badge of honour. A battle cry of sorts for the self-improvement optimistic believers in the power of the new year.

The exact same can be said for Veganuary. Small talk about your homemade lunches is overtaken by “I had vegan smashed chickpeas with an avocado glaze” after lunch zoom meeting. Met by eye rolls as the rest of you gave up cooking our lunches a week into the second lockdown.

Affiliates make up 16% of online sales: It’s never too late to get started

What is affiliate marketing? Affiliate marketing is where one party promotes or sells a product for a brand in return for a one-off or performance-related fee. It’s also known as a subset of partner marketing.

But is affiliate marketing worth it?

Black Friday & Cyber Monday 2021: What trends did we see in fashion?

Fashion is one of the biggest uptakers of Black Friday. And it makes sense, it’s a competitive industry filled with impulse purchases.

As an added bonus, Black Friday fell just four shopping weekends before Christmas this year. Being so close together, the main shopping period of Q4 is condensed and increases the likelihood of people taking part in the sales.

However, we’ve seen smaller offers over a longer time frame emerge as a common trend over the last few years. And many eagle-eyed deal hunters are finding Black Friday deals aren’t what they always seem. In fact, Which found 99.5% of Black Friday deals offer products at a more expensive rate or the same price at other times of the year. That figure is a shock – but it was only based on an audit of 200 products from major brands, so hopefully, there are still some good guys out there.

It’s all about timing: when do your audience want to hear from you?

It’s all about timing: when do your audience want to hear from you?

Your friend calls during that movie you’ve been saving – and you’re hit with a dilemma.

Do I pick up?

But we’re just getting to the good bit.

But we’ve also not caught up in a few weeks.

Maybe they’ll call back? Will they be mad?

6 Essentials For A Successful Brand Partnership

Some brand partnerships land so perfectly we’re still talking about them years later, like Yeezy and Adidas. Others don’t even make it off the start line, or when they do, they land somewhere short of complete failure. Remember Forever21 sending Atkins bars to a teenage audience?

See, partnerships are about more than the idea, the perfectly matched product set, or the clever seasonal offer. Taking the time to holistically evaluate whether the brand partnership will work is a widely underrated part of a brand partnership strategy.

How to upgrade from post-purchase leaflets for 2022

Brand to brand partnerships are everywhere in 2021. And while physical sampling and inserts have their place, eCommerce brands have (thankfully) become more sophisticated.

Affiliate links and co-branded online product drops increase awareness and skyrocket relevancy in the customer market, all with the added bonus of that sweet, sweet, trackable ROI.

How to choose what discount to give during your next sale

“What twist can we use for this campaign? What will be the killer message or hook? We need something original. Something thumb-stopping!”

“Er, how about 10% off?”

“Great, Scott, you’ve cracked it! 10% off. Outstanding.”

While we joke, this discount pricing ‘strategy’ is all too common in marketing.

What is Partner Marketing and Why Does It Deliver Great Value

Partner Marketing - Visual Representation

Partner Marketing is potentially the lucrative channel that you are unknowingly missing.

In the ever-changing and very competitive e-commerce market, it’s getting harder and harder to promote a product and drive traffic to a site with the purpose to increase sales.

Having a varied channel mix becomes crucial for the growth of every business. After that, refining and optimising it becomes the perfect way to have a well-performing acquisition strategy.

How To Grow Your Email List Before Black Friday

Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers?

The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged audience.

A robust email list is crucial to BFCM success. Let’s dive into how we can grow yours right now.