Learn 3 ways to feature your rewards programme on your order confirmation email to drive repeat purchases. Rewards & confirmation email summary: – Confirmation emails have the highest open rate of any customer email yet rarely feature marketing content– Brands can feature rewards on confirmation emails to elicit action without pressuring shoppers into a second …
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Learn the secrets of optimising customer touchpoints for a greater impact on your loyalty scheme conversion rate. Loyalty scheme CRO takeaways: – Over-featuring your loyalty scheme can be better than under-promoting it, but it’s still easy to go overboard.– Before you promote your loyalty scheme, you must make it: Obvious, clear, attractive, and easy.– To …
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Learn why giving your customers rewards during key life events is key to winning their loyalty. Quick takeaways for rewarding customers during life events: 1. Life events are more memorable because customers are experiencing more emotions.2. You can reward customers with discounts, gifts, or discounts to complimentary brands.3. Set up an automated date-triggered reward email …
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A step-by-step guide to turning your lurking social media followers into reward programme devotees. Quick takeaways to drive reward sign-ups via social media: Engage your followers with a three-step strategy:1. Awareness – Use natural segues to reintroduce your reward scheme.2. Engagement – Share social proof and ask followers to vote on future rewards.3. Action – …
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Creating a rewards programme is one thing. Encouraging your customers to use it requires a whole separate set of email marketing skills. So, when John Lewis dropped this perfect rewards re-engagement email into our inbox, we couldn’t resist breaking it down for you.
If you’re only using your rewards or loyalty programme to tempt new customers, you’re sleeping on a giant pot of missed potential. Take those blinkers off and see your rewards system for what it is; a powerhouse of engagement and content opportunities. Here are 5 unexpected methods to feature your rewards or loyalty programme offers.
