Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture.
Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources are sold on a Cost Per Click basis, and unless you are a pro and have optimised accounts, it can end up a pretty pricy exercise.
Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.
Loox, Stock photos are cool, but studies reveal that consumers are more likely to respond positively to images generated by other users. The reason behind this is that these photos are authentic, taken by ordinary day-to-day people.