Test and learn is a crucial phrase in anything digital and e-commerce – very solemnly, is it beneficial to take a gung ho approach and make many wholesale changes at once.
Instead, a hypothesis, careful deliberation and split testing is the best way to deliver measured incrementality to your store.
Continue reading “Watch, Learn and Improve With Hotjar”
It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018).
At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.
Continue reading “Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’”