The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and implement it into a business plan. After all, acquiring and converting new leads is critical for a full-funnel marketing campaign. The upper part of the funnel takes care of driving users to the site, transforming them into leads and purchasers in the lower part of the funnel.
Continue reading “Upsell With Zipify And Watch Your Profits Multiply”Optimize Your Landing Pages With Zipify Pages
The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and how to implement it into a business plan. After all, acquiring and converting new leads is vital for a full-funnel marketing campaign. The upper part of the funnel takes care of driving users to the site, transforming them into leads and purchasers in the lower part of the funnel.
Continue reading “Optimize Your Landing Pages With Zipify Pages”How Magic Spoon Nails Its Email Welcome Series
Magic Spoon has some of the best e-mail welcome sequences in the game.
Check out both the sequencing and types of messaging they use to get people crunching on their healthier cereal.
Continue reading “How Magic Spoon Nails Its Email Welcome Series”7 Ad Copy Ideas That If You Haven’t Already, You Must Try
As demonstrated in our other blog post, Magic Spoons marketing team needs a raise!
This blog post will post on some of the ad copy strategies that the team is implementing to crush Facebook Ads. Grab your pencil and notepad. This is going to be a useful one.
Continue reading “7 Ad Copy Ideas That If You Haven’t Already, You Must Try”Copy Amazons Greatest Secret With Frequently Bought Together
Take a moment to reflect that Amazon makes 30% of its money from products that its algorithm recommends.
Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Continue reading “Copy Amazons Greatest Secret With Frequently Bought Together”5 Methods Guaranteed To Improve Your Customer Retention
Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture.
Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources are sold on a Cost Per Click basis, and unless you are a pro and have optimised accounts, it can end up a pretty pricy exercise.
Continue reading “5 Methods Guaranteed To Improve Your Customer Retention”7 AdCopy Tips That Make Your Ads Convert Like Hotcakes
David Ogilvy is a legend of the advertising game and has been credited as one of the true kings of ads. Being a researcher by trade, the secret to Ogilvy’s success was the meticulous and extensive research into consumer habits and the human psyche.
Continue reading “7 AdCopy Tips That Make Your Ads Convert Like Hotcakes”Give Wheelio A Spin To Collect Emails On Shopify
Collecting Emails in 2021
Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.
Continue reading “Give Wheelio A Spin To Collect Emails On Shopify”Does your store need more social proof? Loox no further.
Loox, Stock photos are cool, but studies reveal that consumers are more likely to respond positively to images generated by other users. The reason behind this is that these photos are authentic, taken by ordinary day-to-day people.
Continue reading “Does your store need more social proof? Loox no further.”How To Copy Amazon’s Best Secret – Upselling.
Take a moment to reflect on the fact that Amazon makes 30% of its money from products that its algorithm upsells.
Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Continue reading “How To Copy Amazon’s Best Secret – Upselling.”Watch, Learn and Improve With Hotjar
Test and learn is a crucial phrase in anything digital and e-commerce – very solemnly, is it beneficial to take a gung ho approach and make many wholesale changes at once.
Instead, a hypothesis, careful deliberation and split testing is the best way to deliver measured incrementality to your store.
Continue reading “Watch, Learn and Improve With Hotjar”Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’
It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018).
At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.
Continue reading “Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’”