Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers?
The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged audience.
A robust email list is crucial to BFCM success. Let’s dive into how we can grow yours right now.
You’re probably thinking – who sends a text these days, right? Believe it or not, in the US, in 2019, over 2.1 trillion SMS messages were sent. This is down from 2.3 trillion in 2011 but does not represent a substantial downturn.
SMS still holds substantial value for eCommerce businesses – SMS marketing can be used for various purposes, including promotions, important announcements, order details, and even collecting feedback.
Below are a few ways you can use SMS to your benefit.
The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and implement it into a business plan. After all, acquiring and converting new leads is critical for a full-funnel marketing campaign. The upper part of the funnel takes care of driving users to the site, transforming them into leads and purchasers in the lower part of the funnel.