In another move that will give marketers headaches and sleepless nights, Apple eliminates e-mail pixel tracking for its users. With the ability to see open rates disappear, marketers need to instead track click-through rates and drive users to take action. So, let’s get to it.
Author Archives: Adrian Vella
7 Ideas You Need To Add To Your Product Pages
Your product pages are arguably the most important pages on your eCommerce website.
It’s where customers funnel into the decision stage of the buying journey.
How to improve your product pages ASAP.
Instagram Checkout: Your New Best Friend
Instagram has several features such as product tags and in-app checkout that are helping businesses increase their sales on the platform. Instagram checkout is an excellent example of ‘Instant Gratification’ that shoppers crave. Today, more than 130 million Instagram users tap on product tags.
How Magic Spoon Nails Its Email Welcome Series
Magic Spoon has some of the best e-mail welcome sequences in the game. Check out both the sequencing and types of messaging they use to get people crunching on their healthier cereal.
7 Ad Copy Ideas That If You Haven’t Already, You Must Try
As demonstrated in our other blog post, Magic Spoons marketing team needs a raise! This blog post will post on some of the ad copy strategies that the team is implementing to crush Facebook Ads. Grab your pencil and notepad. This is going to be a useful one.
Copy Amazons Greatest Secret With Frequently Bought Together
Take a moment to reflect that Amazon makes 30% of its money from products that its algorithm recommends. Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
5 Methods Guaranteed To Improve Your Customer Retention
Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture. Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources …
Continue reading “5 Methods Guaranteed To Improve Your Customer Retention”
7 AdCopy Tips That Make Your Ads Convert Like Hotcakes
David Ogilvy is a legend of the advertising game and has been credited as one of the true kings of ads. Being a researcher by trade, the secret to Ogilvy’s success was the meticulous and extensive research into consumer habits and the human psyche.
Give Wheelio A Spin To Collect Emails On Shopify
Collecting Emails in 2021 Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.
Does your store need more social proof? Loox no further.
Loox, Stock photos are cool, but studies reveal that consumers are more likely to respond positively to images generated by other users. The reason behind this is that these photos are authentic, taken by ordinary day-to-day people.
How To Copy Amazon’s Best Secret – Upselling.
Take a moment to reflect on the fact that Amazon makes 30% of its money from products that its algorithm upsells. Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Watch, Learn and Improve With Hotjar
Test and learn is a crucial phrase in anything digital and e-commerce – very solemnly, is it beneficial to take a gung ho approach and make many wholesale changes at once. Instead, a hypothesis, careful deliberation and split testing is the best way to deliver measured incrementality to your store.