🎵 So ya wanna be a marketer, in the affiliate ring? 🎵 Excuse the Bugsey Malone reference – self-development just gets us excited. At the time of writing, there are 933 jobs adverts on Indeed that mention affiliate marketing. And 42 posted in the last 24 hours! In order to help you learn how to …
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A respectable conversion rate can vary from 1% to 4.4%, depending on the region and traffic source you’re looking at. Upping your eCommerce conversion rate is one of the most cost-efficient ways to boost your revenue as it makes the most of a primed and interested audience. In this article, I’ll admit ‘mistake’ is a …
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Congratulations! If you’re reading this, I have reason to believe your affiliate marketing strategy is already paying off. Now you’re ready to showcase your skills by learning how to grow your affiliate marketing as a core revenue-driving channel. It can be daunting to scale something that’s already working – as the old saying goes, “If …
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Acquiring new customers is more of a science than you might think. Most marketers will be familiar with the ‘Marketing Funnel’ for new customer acquisition. There are tons to choose between Hubspot’s Flywheel, Smart Insights RACE funnel, or the classic AIDA model. So, we wanted to give you a checklist that works across any customer …
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What is affiliate marketing? Affiliate marketing is where one party promotes or sells a product for a brand in return for a one-off or performance-related fee. It’s also known as a subset of partner marketing. But is affiliate marketing worth it?
Fashion is one of the biggest uptakers of Black Friday. And it makes sense, it’s a competitive industry filled with impulse purchases. As an added bonus, Black Friday fell just four shopping weekends before Christmas this year. Being so close together, the main shopping period of Q4 is condensed and increases the likelihood of people …
Continue reading “Black Friday & Cyber Monday 2021: What trends did we see in fashion?”
It’s all about timing: when do your audience want to hear from you? Your friend calls during that movie you’ve been saving – and you’re hit with a dilemma. Do I pick up? But we’re just getting to the good bit. But we’ve also not caught up in a few weeks. Maybe they’ll call back? …
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Some brand partnerships land so perfectly we’re still talking about them years later, like Yeezy and Adidas. Others don’t even make it off the start line, or when they do, they land somewhere short of complete failure. Remember Forever21 sending Atkins bars to a teenage audience? See, partnerships are about more than the idea, the …
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Brand to brand partnerships are everywhere in 2021. And while physical sampling and inserts have their place, eCommerce brands have (thankfully) become more sophisticated. Affiliate links and co-branded online product drops increase awareness and skyrocket relevancy in the customer market, all with the added bonus of that sweet, sweet, trackable ROI.
“What twist can we use for this campaign? What will be the killer message or hook? We need something original. Something thumb-stopping!” “Er, how about 10% off?” “Great, Scott, you’ve cracked it! 10% off. Outstanding.” While we joke, this discount pricing ‘strategy’ is all too common in marketing.
