E-commerce brands feel pressure to keep up with Amazon and other retail giants’ significant Black Friday discounts every year.
However, this can take a toll on your business’s profitability, especially if you’re a smaller brand working hard to grow.
So what can you do?
Continue reading “10 Black Friday Ideas That Will Make Your Brand Money”Abandon Cart emails. You know they’re essential for your business (right? right).
The average shopping abandon rate is a whopping 88%, and Abandon Cart email flows can earn back 3-14% of those lost sales (which can add up ).
The possibilities are endless, and yet many Abandon Cart emails have some version of the same message:
“Hey stranger, you left something in your cart. Come back and buy it. Please?”
Continue reading “How To CRUSH Your Cart Abandon Issue”We’ve said it once, but we’ll repeat it. Well-crafted product pages are CRUCIAL to any successful eCom brand.
These positive and negative tips will ensure that you have all the information you need to successfully turbocharge your sales.
Continue reading “6 Product Page Tips & Conversion Killers”You’re probably thinking – who sends a text these days, right? Believe it or not, in the US, in 2019, over 2.1 trillion SMS messages were sent. This is down from 2.3 trillion in 2011 but does not represent a substantial downturn.
SMS still holds substantial value for eCommerce businesses – SMS marketing can be used for various purposes, including promotions, important announcements, order details, and even collecting feedback.
Below are a few ways you can use SMS to your benefit.
Continue reading “SMS – Old Or Gold At Generating Sales?”In another move that will give marketers headaches and sleepless nights, Apple eliminates e-mail pixel tracking for its users.
With the ability to see open rates disappear, marketers need to instead track click-through rates and drive users to take action.
So, let’s get to it.
Continue reading “Improve Your E-mail CTR With These Quick Tips”After extended testing, Tyviso Mail is now available for all existing and new Tyviso customers!
The new e-mail widget has been designed to reward and delight customers in the most personal space a brand can interact with a customer – their inbox.
Continue reading “New Release: Tyviso Mail”Your product pages are arguably the most essential pages on your eCommerce website.
It’s where customers funnel into the decision stage of the buying journey.
Here’s how to improve your product pages ASAP.
Continue reading “7 Ideas You Need To Add To Your Product Pages”Instagram has several features such as product tags and in-app checkout that are helping businesses increase their sales on the platform.
Instagram checkout is an excellent example of ‘Instant Gratification’ that shoppers crave.
Today, more than 130 million Instagram users tap on product tags.
Continue reading “Instagram Checkout: Your New Best Friend”The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and implement it into a business plan. After all, acquiring and converting new leads is critical for a full-funnel marketing campaign. The upper part of the funnel takes care of driving users to the site, transforming them into leads and purchasers in the lower part of the funnel.
Continue reading “Upsell With Zipify And Watch Your Profits Multiply”The purchase funnel is a simple way to visualise the complex process of garnering leads and converting them into paying customers. Breaking it down into this format helps understand what it is and how to implement it into a business plan. After all, acquiring and converting new leads is vital for a full-funnel marketing campaign. The upper part of the funnel takes care of driving users to the site, transforming them into leads and purchasers in the lower part of the funnel.
Continue reading “Optimize Your Landing Pages With Zipify Pages”Magic Spoon has some of the best e-mail welcome sequences in the game.
Check out both the sequencing and types of messaging they use to get people crunching on their healthier cereal.
Continue reading “How Magic Spoon Nails Its Email Welcome Series”As demonstrated in our other blog post, Magic Spoons marketing team needs a raise!
This blog post will post on some of the ad copy strategies that the team is implementing to crush Facebook Ads. Grab your pencil and notepad. This is going to be a useful one.
Continue reading “7 Ad Copy Ideas That If You Haven’t Already, You Must Try”
