Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture.
Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources are sold on a Cost Per Click basis, and unless you are a pro and have optimised accounts, it can end up a pretty pricy exercise.
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