8 reasons you should be doing brand partnerships if you aren’t already

Brand partnerships have become increasingly popular in recent years as companies look for innovative ways to reach new customers and grow their businesses. By collaborating with other brands, businesses can tap into new markets, create unique experiences, and generate revenue streams. In this blog post, we’ll explore eight reasons why you should be doing brand …

Create memorable order confirmation emails with secret rewards

Learn 3 ways to feature your rewards programme on your order confirmation email to drive repeat purchases. Rewards & confirmation email summary: – Confirmation emails have the highest open rate of any customer email yet rarely feature marketing content– Brands can feature rewards on confirmation emails to elicit action without pressuring shoppers into a second …

Rocket your loyalty scheme conversions with these quick CRO & UX tips

Learn the secrets of optimising customer touchpoints for a greater impact on your loyalty scheme conversion rate. Loyalty scheme CRO takeaways: – Over-featuring your loyalty scheme can be better than under-promoting it, but it’s still easy to go overboard.– Before you promote your loyalty scheme, you must make it: Obvious, clear, attractive, and easy.– To …

How to give customers killer rewards on their birthday

Learn why giving your customers rewards during key life events is key to winning their loyalty. Quick takeaways for rewarding customers during life events: 1. Life events are more memorable because customers are experiencing more emotions.2. You can reward customers with discounts, gifts, or discounts to complimentary brands.3. Set up an automated date-triggered reward email …

How to skyrocket your rewards scheme with social media

A step-by-step guide to turning your lurking social media followers into reward programme devotees. Quick takeaways to drive reward sign-ups via social media: Engage your followers with a three-step strategy:1. Awareness – Use natural segues to reintroduce your reward scheme.2. Engagement – Share social proof and ask followers to vote on future rewards.3. Action – …

How To Grow Your Email List Before Black Friday

Black Friday is coming and soon. You may have your campaigns ready to go, but what about your customers? The sad fact is the average eight-week retention rate for most industries is below 20%. So if you haven’t seen growth to your email list in the months before Black Friday, you’re likely preaching to a disengaged …