Take a moment to reflect that Amazon makes 30% of its money from products that its algorithm recommends.
Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Continue reading “Copy Amazons Greatest Secret With Frequently Bought Together”Technically speaking, customer retention is more important than customer acquisition. Well, you need to have customers first, but you get the picture.
Its reported that the cost of acquiring a new customer is approximately fives times more expensive than retaining one. To be frank, this makes perfect sense – the majority of web traffic sources are sold on a Cost Per Click basis, and unless you are a pro and have optimised accounts, it can end up a pretty pricy exercise.
Continue reading “5 Methods Guaranteed To Improve Your Customer Retention”David Ogilvy is a legend of the advertising game and has been credited as one of the true kings of ads. Being a researcher by trade, the secret to Ogilvy’s success was the meticulous and extensive research into consumer habits and the human psyche.
Continue reading “7 AdCopy Tips That Make Your Ads Convert Like Hotcakes”Collecting Emails in 2021
Ask yourself, when was the last time that you voluntarily entered your email address into the ‘sign up for our newsletter’ box on a website? The likelihood is that unless you genuinely adore a brand, you’ll be typically unwilling to give up your precious email address.
Continue reading “Give Wheelio A Spin To Collect Emails On Shopify”Loox, Stock photos are cool, but studies reveal that consumers are more likely to respond positively to images generated by other users. The reason behind this is that these photos are authentic, taken by ordinary day-to-day people.
Continue reading “Does your store need more social proof? Loox no further.”Take a moment to reflect on the fact that Amazon makes 30% of its money from products that its algorithm upsells.
Better still, Amazon makes this money without enticing any more users to its store. It’s just getting more money from those they already have.
Continue reading “How To Copy Amazon’s Best Secret – Upselling.”Test and learn is a crucial phrase in anything digital and e-commerce – very solemnly, is it beneficial to take a gung ho approach and make many wholesale changes at once.
Instead, a hypothesis, careful deliberation and split testing is the best way to deliver measured incrementality to your store.
Continue reading “Watch, Learn and Improve With Hotjar”It’s widely reported that it’s 5x cheaper to nurture and maintain an existing customer than to acquire a new one (Forbes, 2018).
At any one time, 50% of the leads in your funnel are not ready to buy. So, how do you retain their interest and persuade them to ultimately purchase? Email Nurturing.
Continue reading “Klaviyo: Designed To Make Your Email Profit Go ‘Oh Woah’”
